Alberto Serrentino

Advisor, board member, author and speaker. Founder of Varese Retail, a retail strategy, digital transformation and thought leadership boutique. He has over 35 years of experience in the retail and consumption industries. Serves on several boards of directors, and innovation committees of various retail companies and of the Brazilian Retail Consumption Society (SBVC). As an international speaker, he has made over 750 presentations, including 21 editions of the National Retail Federation’s Annual Convention (NRF Big Show). He authored and co-authored 9 books and published over 300 articles. Served as an invited professor at the Fundação Getúlio Vargas’ business school (FGV), and the University of São Paulo (USP). Appointed as a Top Retail Expert 2024 by RETHINK Retail.

LinkedIn: https://www.linkedin.com/in/alberto-serrentino-4588691/


Consultant at Varese Retail. He has experience in market data analysis, finance and control. Graduated in business administration and post-graduated in finance and control.