Alberto Serrentino – founder of Varese Retail, he has over 30 years of experience in the retail and consumption industries. As a consultant he lead over 150 projects, advising several leading Brazilian and international retail organizations. Author of the book Brazil and Retail: Strategic Thoughts, he also authored and co-authored 7 books and published over 300 articles.
As an international speaker, he has made over 450 presentations, including 14 editions of the National Retail Federation’s Annual Convention. He served as an invited professor at the Fundação Getúlio Vargas’ business school and is a board member of the Brazilian Retail Consumption Society (SBVC) and other companies.