Advisor, board member, author and speaker. Founder of Varese Retail, a retail strategy, digital transformation and thought leadership boutique based in Brazil. He has over 30 years of experience in the retail and consumption industries. As an international speaker, he has made over 600 presentations, including 17 editions of the National Retail Federation’s Annual Convention (NRF Big Show). He authored/ co-authored 9 books and over 300 articles and served on several boards of directors and innovation committees of various retail companies.