LECTURES

SPEAKER PROFILE –  ALBERTO SERRENTINO

Advisor, board member, author and speaker. Founder of Varese Retail, a retail strategy, digital transformation and thought leadership boutique based in Brazil. He has over 30 years of experience in the retail and consumption industries. As an international speaker, he has made over 600 presentations, including 17 editions of the National Retail Federation’s Annual Convention (NRF Big Show). He authored/ co-authored 9 books and over 300 articles and served on several boards of directors and innovation committees of various retail companies.

IDIOMAS

English

Portuguese

Italian

Spanish

SUBJECTS AND TOPICS COVERED

THE BRAZILIAN RETAIL MARKET: TRENDS AND PERSPECTIVES

  • Brazilian economy outlook
  • The Brazilian retail market: evolution, challenges and perspectives
  • Demographics, concentration and regionalism
  • Digital transformation
  • Main segments highlights

INSIGHTS FOR RETAIL
TRANSFORMATION 

  • The retail transformation
  • Corporate culture and organizational structure
  • The role of IT
  • The store’s new role and new retail
  • New business models – platforms and ecosystems
  • Leadership challenges

CHINA: NEW RETAIL, ECOSYSTEMS AND INNOVATION

  • The Chinese market
  • Ecosystems
  • Data obsession
  • New Retail
  • Digital payments

LECTURES AND SPEECHES MADE BY ALBERTO SERRENTINO

Videos of lectures

The Future of the Store: it’s not the customer who goes to the store, it’s the store that goes to the customer

Store of the Future: Physical Retail’s Role and Strategy – NRF 2020

Brazilian Retail in 2019 and Prospects for 2020 – Alberto Serrentino

Insights – China

SuperForum DM Card – 2018

Lives and Webinars

China: Innovation, Ecosystems, New Retail and Covid19 – Alberto Serrentino

Webinar with Rony Meisler (Reserva), Alberto Serrentino and Gustavo Caetano

International Events and Clients

Retail Companies in Brazil

Manufacturers, Service Providers, IT, Shopping Centers and Brand Owners in Brazil

Events and Associations in Brazil

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