Alberto Serrentino – founder of Varese Retail, a retail strategy and thought leadership boutique. He has over 30 years of experience in the retail and consumption industries. As an international speaker, he has made over 500 presentations, including 15 editions of the National Retail Federation’s Annual Convention (NRF). Author of the book Brazil and Retail: Strategic Thoughts, he also authored and co-authored 7 books and published over 300 articles.
He served as an invited professor at the Fundação Getúlio Vargas’ business school (FGV) and is a board member of the Brazilian Retail Consumption Society (SBVC) and other companies.