Alberto Serrentino

founder of Varese Retail, he has over 30 years of experience in the retail and consumption industries. As a consultant he lead over 140 projects, advising several leading Brazilian and international retail organizations. Author of the book Brazil and Retail: Strategic Thoughts, he also authored and co-authored 7 books and published over 300 articles.

As an international speaker, he has made over 450 presentations, including 14 editions of the National Retail Federation’s Annual Convention. He served as an invited professor at the Fundação Getúlio Vargas’business school and is a board member of the Brazilian Retail Consumption Society (SBVC) and other companies.

Fabia Pires

Varese Retail partner and director. Consultant with over 10 years experience in strategy, management and business restructuring. Acted as a project consultant and new business developer with the GPA Group (Pão de Açúcar Group)  and indirect channels manager at JohnsonDiversey.

Graduated at University of São Paulo (USP), with a master degree at the FIA/USP business school and  specialization in Strategic Management at the Harvard Extension School.



Consultant at Varese Retail. He has experience in market data analysis, finance and control. Graduated in business administration and post-graduated in finance and control.