Alberto Serrentino

Advisor, board member, author and speaker. Founder of Varese Retail, a retail strategy, digital transformation and thought leadership boutique. He has over 30 years of experience in the retail and consumption industries. As an international speaker, he has made over 700 presentations, including 19 editions of the National Retail Federation’s Annual Convention (NRF Big Show). He authored and co-authored 9 books and published over 300 articles.

Serves on several boards of directors, innovation and digital acceleration committees of various retail companies and of the Brazilian Retail Consumption Society (SBVC). Served as an invited professor at the Fundação Getúlio Vargas’ business school (FGV), and the University of São Paulo (USP).

LinkedIn: https://www.linkedin.com/in/alberto-serrentino-4588691/


Consultant at Varese Retail. He has experience in market data analysis, finance and control. Graduated in business administration and post-graduated in finance and control.